Milwaukee Record Covers UPAF 50th Anniversary Campaign Launch

Watch Jacob Bach explain why UPAF matters

Monday night, the United Performing Arts Fund (UPAF) kicked off its 50th anniversary campaign at the Milwaukee Repertory Theater. In its 50 years, UPAF has raised more than $300 million for a host of Milwaukee-area performing arts groups, including First Stage, Florentine Opera, Milwaukee Ballet, Milwaukee Symphony, and Skylight Music Theatre. In 2016 alone, UPAF raised a record $12.1 million. With arts funding more precarious than ever, UPAF gets the job done.

But don’t take our word for it—why not let actor/improv comedian/podcast host/friend of Milwaukee Record Jacob Bach extoll the virtues of UPAF? In a short video unveiled at Monday’s gala, Bach does just that, laying out some compelling reasons why UPAF matters. Among them:

• $100 million in wages to 6,000 arts jobs.

• $80 million in economic impact.

• Beethoven.

• “Hundreds of thousands of kids who do better in English and science and, you guessed it, math.”

• Because the arts matter. To everyone.

Watch Bach’s video below, and consider donating to UPAF here.

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