Milwaukee Journal Sentinel: UPAF turns this year's Ride for the Arts into a virtual event June 14. You can ride, walk or run anywhere.

As a creative alternative to complications imposed by the coronavirus pandemic, the United Performing Arts Fund is turning this year's Ride for the Arts, sponsored by Miller Lite, into a virtual event June 14.

UPAF's “An Event for All” will allow participants to ride, walk or run anywhere with anyone from any starting point.

UPAF raises operating funds for performing arts organizations such as the Milwaukee Symphony and Milwaukee Repertory Theater. It also provides one-time grants to arts organizations. Several weeks ago, it reported that its 14 member groups are projecting a collective $8.3 million loss in revenue this season because of the coronavirus pandemic.

People can register for this year's virtual event with a minimum $40 donation, in honor of the Ride’s 40th anniversary, at upafride.org, either as an individual or as a member of a team. Registrants will receive a commemorative UPAF Ride shirt and 25% off registration for the 2021 UPAF Ride. 

In a statement announcing the switch to a virtual event, UPAF president and CEO Deanna Tillisch noted: "We had already planned to add a new dimension to the Ride this year to accommodate individuals with disabilities so these options help to fulfill this goal." 

UPAF previously extended its annual fundraising campaign until Aug. 31.

Original article can be viewed HERE.