Community Impact

You know the performing arts are a lot of fun, but did you know they also have a serious effect on the health of our community?
A vibrant, lively performing arts culture, like the one we have in Southeastern Wisconsin, sparks conversation and brings neighbors together.

Art Entertains and Engages

With a world-class performing arts scene in our community, residents do not need to travel to larger metropolitan areas to see exceptional music, dance and theater. We are moved and wowed by outstanding local talent. The performing arts bring together diverse audiences to share a common experience – at the same time and in the same place. They lift our spirits, provide a means to escape, and inspire us to dream.  Read more…

Art Impacts Our Economy

Patrons spend time and money where there’s a vibrant arts scene. Visitors are drawn to our community. New restaurants, shops and hotels open to meet the demand. New companies move to our region and are able to attract talented employees because the performing arts makes our community a better place. Read more…

Art Educates

Collectively, UPAF Member Groups provide arts education to hundreds of thousands of children, replacing what drastic budget cuts have taken away in many of our schools. Each year, they deliver quality arts education directly in the classroom, through after-school programs and on an individual basis with scholarships.  Read more…

Art Heals

Nearly one half of the nation’s healthcare institutions recognize the performing arts’ healing powers and provide arts programming for patients, families and staff, resulting in shorter hospital stays, better pain management and less medication. Read more…


Danceworks' Mad Hot Ball Room Competition_(c) Jeff Zmania

Danceworks Mad Hot Ballroom Competition (c) Jeff Zmania.

UPAF Connect

The Power of Performance
Presented by the Brico Fund

UPAF works with local nonprofits to connect world-class performing arts experiences with those who may not otherwise have access to these cultural assets. UPAF strongly believes that everyone in the community should have the chance to embrace the magic of music, dance and theater.

How it works:

UPAF Connect will make the performing arts more accessible to Milwaukee-area nonprofits by bringing new audiences to UPAF Member Group productions and taking the performing arts out into communities. All participating groups will enjoy up to six activities per year.


UPAF Connect Nonprofit Partners

Big Brothers Big Sisters of Metro Milwaukee

COA Youth and Family Centers

Clean Wisconsin

Havenwoods Economic Development Corporation

La Casa de Esperanza

Life Navigators

Milwaukee Water Commons

PEARLS for Teen Girls

Silver Spring Neighborhood Center

Wisconsin Voices


In addition to the Brico Fund, UPAF Connect is made possible through the support of:


Michael Best & Friedrich

Johnson Controls

Northwestern Mutual

National Exchange Bank and Trust


Next Generation UPAF, a donor affinity group made up of emerging leaders.

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