UPAF News

BizTimes: UPAF Ride for the Arts to be held virtually on June 14

The United Performing Arts Fund’s signature annual fundraiser, UPAF Ride for the Arts, will be held virtually on June 14.The fund announced this week it will move its 40th anniversary Ride for the Arts to a virtual “event for all” due to the uncertainty related to the safety of mass gatherings. Ordinarily, the event draws thousands of cyclists to downtown Milwaukee.

Milwaukee Journal Sentinel: UPAF turns this year's Ride for the Arts into a virtual event June 14. You can ride, walk or run anywhere.

As a creative alternative to complications imposed by the coronavirus pandemic, the United Performing Arts Fund is turning this year's Ride for the Arts, sponsored by Miller Lite, into a virtual event June 14. UPAF's “An Event for All” will allow participants to ride, walk or run anywhere with anyone from any starting point.

TMJ4: UPAF rallying support after a projected $8.3 million loss

Fox6: 'Unite With UPAF Live:' Organizers hope to raise $15K by taking performances into artists' basements

The Milwaukee theater scene is estimated to lose millions of dollars this season due to coronavirus cancellations. With more than 500 performances canceled, groups are turning to Facebook to try and keep theater alive.

Milwaukee Journal Sentinel: Milwaukee arts leaders expect comeback from coronavirus to be slow, gradual and unpredictable

In normal times, Milwaukee arts organizations create powerful shared public experiences through detailed planning. In mid-March, they ripped everything up in the wake of the coronavirus pandemic and Gov. Tony Evers' safer-at-home orders. Like other businesses and organizations, they've suffered profound economic disruption. Milwaukee’s United Performing Arts Fund reported recently that its 14 member groups are projecting a collective $8.3 million loss in revenue this season because of the pandemic.

TMJ4: Staying Connected to the Arts During Uncertain Times

During these uncertain times, one thing is certain: we all need some entertainment. But with theaters and venues closed, seeing our favorite performers live is not possible for the time being. The artists themselves are also finding this hard, especially when it is their livelihood that is affected.

BizTimes: UPAF member groups project $8.3 million loss in revenue

The 14 Milwaukee-area arts organizations supported by the United Performing Arts Fund are projecting a collective $8.3 million loss in revenue this season due to canceled performances and events. Among those groups, a total of 509 performances have been canceled, and 500 employees have been furloughed, laid off or experienced salary cuts as a result of the COVID-19 pandemic.

Milwaukee Business Journal :UPAF extends campaign as Milwaukee arts groups lose $8.3M in revenue so far

Like many businesses, Milwaukee-area performing arts groups are fighting to remain viable during the pandemic and a significant funding source — United Performing Arts Fund — is striving to run its annual campaign despite the economic downturn.

CBS 58: Artists take to social media for new ways to inspire, survive during COVID-19 pandemic

Artists are working to find new and different ways to support themselves during the difficult times brought on by COVID-19.

TMJ4: Art groups post live performances in support of UPAF

How do you conduct a workplace giving campaign when so few people are actually at work? It's one of the many challenges facing the United Performing Arts Fund as it strives to support its member groups in southeast Wisconsin.