The United Performing Arts Fund Recognizes June as UPAF Ride for the Arts Month in Honor of 2021 Event

UPAF | April 27, 2021

MILWAUKEE – The United Performing Arts Fund (UPAF) announced today that June has been proclaimed as UPAF Ride for the Arts month by the City of Milwaukee as well as additional features of the 2021 UPAF Ride for the Arts Series, sponsored by Miller Lite.

The UPAF Ride for the Arts Series provides a fun, purpose-driven event for cyclists of all ages and abilities.  This three-day Series, with events on June 6, 13 and 27 in Milwaukee, Waukesha and Ozaukee counties, will allow participants to register, ride and fundraise with confidence in an event that has been approved by the Milwaukee Health Department. Participants can choose their path and ride at their own pace to or from one or all three “Ride Series Reward Stations”

Ride participants will enjoy live performances by local artists from UPAF Member Groups at the Reward Stations and receive giveaways throughout the UPAF Ride for the Arts Month in addition to being eligible for exciting prizes. Six bicycles and 100 Wheel & Sprocket gift cards will be randomly awarded to participants over the course of the three event Series. In honor of UPAF Ride for the Arts Month, all participants are encouraged to proudly display their bike bib throughout the month of June. This bib will also give participants a free Colectivo coffee when it is shown at participating locations throughout the month of June.

UPAF will also be popping up its 15 foot “Big Bike” inflatable throughout the Greater Milwaukee Area leading up to the Ride on May 1, 8 and 15. All community members will be eligible to win a $50 Wheel & Sprocket gift card by posting a selfie with the Big Bike on Facebook or Instagram using #UPAFRide. Watch the UPAF Ride for the Arts Facebook page for the Big Bike Tour schedule.

Registration for the UPAF Ride for the Arts Series is open now at Participants can register for a single series event for $45 or $65 for the three-day series to receive a Repeat Performer bike bib with extra rewards. Registration fees include bike bib and UPAF 2021 Ride for the Arts t-shirt. Items will be mailed to those who register by May 17. T-shirts and packets will be available at participating Wheel & Sprocket stores to those who register after May 17. Participants are also encouraged to further support UPAF’s Member Groups through additional fundraising efforts to earn incentives. The UPAF Ride Series is the UPAF’s single largest fundraiser, playing a critical role in reaching the 2021 fundraising target of $11.3M.

UPAF is incredibly grateful to all Ride sponsors who make this event possible year after year. Thank you to our sponsors who have already committed to Ride with us in 2021 including Miller Lite, Johnson Financial Group, Husch Blackwell, KS Energy Services, West Bend Mutual, Advocate Aurora, Brewers Community Foundation, Children’s Wisconsin, Eppstein Uhen, Green Bay Packers Give Back, HUSCO, ManpowerGroup, Perlick Corporation, Sargento, Wheel & Sprocket, 88Nine Radio Milwaukee, Milwaukee Journal Sentinel and WISN 12.

About UPAF

The United Performing Arts Fund (UPAF) has been setting the stage since 1967 by providing critical investment in our region’s vibrant performing arts scene. UPAF’s mission is to secure community resources, promote the performing arts as a regional asset and improve the quality of life through responsible investment in and financial support of the performing arts in Eastern Wisconsin. In 2020, dollars generated through fundraising totaled $11,358,693, with an additional $304,000 raised in grant revenue. UPAF proudly bears Charity Navigator’s highest distinction for nonprofits – a four-star rating – and is the No. 1 united arts fund in the country in terms of dollars raised.

UPAF works in partnership with its 14 Member Groups to ensure more than one million people are inspired each year through performances, educational outreach, special events and community partnerships. UPAF Cornerstone Groups include First Stage, Florentine Opera Company, Milwaukee Ballet, Milwaukee Repertory Theatre, Milwaukee Symphony Orchestra and Skylight Music Theatre. Member Groups include Bel Canto Chorus, Black Arts MKE, Danceworks, Milwaukee Chamber Theatre, Milwaukee Youth Symphony Orchestra (MYSO), Next Act Theatre, Present Music and Renaissance Theaterworks.