Ride FAQ


Q: What does my registration fee cover/Where does the money raised go?

A: Registration fees cover event production expenses (including the cost of your Ride t-shirt and bib, route permits, safety services, etc.), and all additional dollars support UPAF’s 14 Member Groups. The passionate, dedicated performers representing these groups deliver the best in music, dance and theater, increase economic stability in the Greater Milwaukee Area, touch diverse audiences and help to ensure that the arts are accessible to all.
Q: Why are all the registration fees the same?
In honor of our 40th anniversary, we are asking riders to equally share the cost of producing the event. We know many loyal riders return each year to participate and we are grateful for them and ALL of our riders for helping us to make it an annual community event.

Q: Where is team registration?
You can register your team online now on upafride.org. Questions about registering a team? Contact Ken at 414-239-6283.

Q: Are the donations I collect tax-deductible?
A: Yes.
Q: When, where and how will we receive our t-shirt and rider bib number?
A: T-shirt and bibs may be picked up:
Friday, May 29, from 8:30 a.m. to 6:30 p.m. at the Italian Community Center, 631 E. Chicago Street, Milwaukee, 53202
Saturday, May 30, from 8:30 a.m. to 4 p.m. at the Italian Community Center, 631 E. Chicago Street, Milwaukee, 53202
Sunday, May 31, from 6:30 a.m. to 12 p.m. at the Ride Start Line at Summerfest
NOTE: If you register after May 1, 2020, Ride day t-shirt not guaranteed.
Q: What happens to my registration fee if I get sick and need to cancel?
A: Your registration fee becomes a donation to UPAF. Due to the large number of riders and the small yet mighty team that organizes the event, registrations are not transferable.
Q: Can I get a route map in advance of the Ride?
A: Route maps will be available closer to Ride day. Note: Slight variations of the routes occasionally occur.
Q: If someone donates $100 through me for the Ride, will they also get a SMART CARD?
A: Yes, donors will receive a SMART CARD and should receive a letter from UPAF within about four weeks. The SMART CARD itself should arrive in six weeks. To begin using your SMART CARD prior to its arrival, your donor can utilize the SMART CARD app on their phone.


Q: Where does the Ride start and finish?
A: The Ride starts and ends at Henry W. Maier Festival Park, 200 N. Harbor Drive, on the coast of Lake Michigan in Milwaukee. Summerfest, the world’s largest music festival, is also held here.
Q: Am I required to wear a helmet?
A: Yes.
Q: Where do the routes go?
A: We have routes for all levels of riders. The 5-Mile route is entirely off road and on a flat surface along Lake Michigan. The 12-Mile route is also on a flat surface and through parks and along streets. The 25-Mile, 45-Mile and 70-Mile routes all cross the Hoan Bridge.
Q: Is there a time limit to riding the route?
A: No time limit — everyone rides at their own pace as it is a recreational ride and not a race. If you are still riding after 2 p.m., we will not have Ride officials or volunteers to help guide you home. Please keep this in mind if you are taking a leisurely ride with your own personal stops along the routes.
Q: Where do I park my car?
A: There is free parking until 3 p.m. at the Henry W. Maier Festival Park in Lots P and H. See a parking map here. Many people will also park on the street in the Third Ward and adjacent neighborhoods and ride their bikes to the starting line.
Q: What if my bike breaks down along the route?
A: UPAF vehicles with bicycle technicians are positioned along all the routes to assist if you experience any mechanical issues such as a flat tire. Community volunteers are also stationed along the route to help ensure safety.
Q: What time does the Hoan Bridge close to automobiles?
A: The Hoan Bridge is closed to public automobile traffic 4:30 to 9:30 a.m. After 10 a.m., cars may drive on the Hoan Bridge. Anyone riding their bike over the Hoan after 9:30 a.m. is subject to being issued a ticket.
Q: What happens if it rains?
A: We Ride On rain or shine. Registration fees are non-refundable.

Q: If my child under 12 rides, must he/she be accompanied by an adult on the route?
A: Yes. Thanks to the Brewers Community Foundation, kids 12 and under who are accompanied by one adult get to ride free! Click on “Youth (12 and under)” at registration and follow the prompts to register your child, including selecting a bike route. You may use the email address of the child’s accompanying adult if you do not wish to list an email address for the child.
Q: Can I listen to music or a podcast while riding?
No, electronic devices are not allowed for the safety of all riders.
Q: Can I pull a bike trailer with children?


Q: Where can I put my bike after the Ride?
A: Bikes are not allowed at the Finish Line Party. Therefore, all bikes can be securely stored in the complimentary Bike Port, courtesy of Wheel and Sprocket. Drop your bike off, get a wristband and go enjoy the party! When you leave, stop by the Bike Port, show the volunteer your wristband and retrieve your bike!
Q: What is the Finish Line Party?
A: The Finish Line Party is a post-Ride celebration for all riders. Each year we add more entertainment for adults as well as fun activities for kids. Enjoy complimentary water, fruit, snacks, hot dogs and beer sampling. Bring money and purchase additional food from Summerfest vendors. Please note: the quantity of complimentary food, snacks and beverages is limited to donations we secure. Many generous businesses donate to help us out and we are most grateful. Ultimately, our goal is to send as many proceeds as possible to the local performing arts.