Ride FAQ

May 13, 2020, Updates

Q: How does a virtual Ride work?

A: On Sunday, June 14, we will hold a Facebook Start Line Kickoff at 9 a.m. You choose your own start time (so you can start earlier than the kickoff if you'd like or participate in the afternoon instead — whenever you like) and you also choose the route you wish to take as you support the 2020 UPAF Campaign.  Challenge yourself to bike, run, walk or roll on Sunday, June 14, and ride to help keep the arts in our community.  

You set a personal ride target to pedal on June 14th and log your miles throughout the day to achieve your goal.

All ages. All fitness levels.  Any location across the United States.  Your goal could be 5 miles, 12 miles, 25 miles, 45 miles or 70 miles.  There's no minimum.  It's your challenge, ride it your way.


Q. What is the Ride for the Arts photo contest?

A. Registered participants in the 2020 Ride, "An Event for All," are eligible to win exciting prizes when you post photos of your ride, walk, run or roll on June 14.  Participants who post on one or more of the following sites will have a chance to be randomly selected to win.



  • Post photo using #UPAFRide and tag UPAF 

We are looking forward to seeing all the different ways people enjoy "An Event for All" on June 14!


Q: Are there suggested routes to ride?

A: On our registration website, we will soon include a link to bike trails and paths in Southeastern Wisconsin.  This virtual Ride is the perfect opportunity to try a new trail you have been wanting to visit.  If you want to stay closer to home, a ride around your neighborhood is a good choice as well. 


Q: What do I receive with my registration?

You will receive our commemorative 40th Anniversary UPAF Ride for the Arts t-shirt, plus other items and 25% off registration for the 2021 UPAF Ride.


Q: How will packet pick-up work this year?

As in previous years, UPAF will host ride packet pick-up at the Italian Community Center (ICC) in Milwaukee's Third Ward.  Pick-up will be modified to take place in the parking lot outside of the ICC to respect social distancing guidelines and reduce person-to-person contact. The address for the parking lot is: 178 N. Jackson St., Milwaukee, WI 53202

Pick-up will be:

Friday, June 12: 12-3 p.m.
Saturday, June 13: 9 a.m.-12 p.m.


Q: How will I receive my 25% off discount for the 2021 UPAF Ride?

All registered riders who participate in this year’s virtual ride will receive a 25% off discount for next year in appreciation of your support. You will find this coupon inside your Ride packet with instructions on how to redeem.


Q: Can we earn prizes for collecting donations?

A: Yes, fundraising prizes are listed on the Ride website. The Arts need our support now more than ever, so your active fundraising will help tremendously.  Click here for instructions to make fundraising quick and easy.


Q: What happens if it rains?

A: We Ride On rain or shine. Registration fees are non-refundable.


Q: If my child under 12 rides, do they receive a t-shirt?
A: Yes. Thanks to the Brewers Community Foundation, kids 12 and under get to ride free and still receive a t-shirt! Click on “Youth (12 and under)” at registration and follow the prompts to register your child. You may use the email address of the child’s accompanying adult if you do not wish to list an email address for the child.


Q: Are the donations I collect tax-deductible?
A: Yes.


Q: If someone donates $100 through me for the Ride, will they also get a SMART CARD?
A: Yes, donors will receive a SMART CARD and should receive a letter from UPAF within about four weeks. The SMART CARD itself should arrive in six weeks. To begin using your SMART CARD prior to its arrival, your donor can utilize the SMART CARD app on their phone.


Have additional questions? Contact ride@upaf.org.