UPAF Ride for the Arts, Sponsored by Miller Lite

Be a part of the Nation’s largest one-day recreational bike ride to support the performing arts.

This year’s Ride will take place Sunday, June 4, 2017.

The UPAF Ride for the Arts, Sponsored by Miller Lite, is more than just a ride – it’s an opportunity for friends, families and coworkers to have fun and support our region’s world class performing arts organizations.

This year’s ride will take place on Sunday, June 4, 2017.

Going into our 36th year we’re excited to present some new changes:

  • We’ve turned back the clock on registration fees with early bird pricing. Register now to take advantage of our lowest rates in years!
  • We’ve re-introduced youth pricing to make sure the Ride is more affordable for families, which is good because…
  • We’ve brought back the 5-mile family route!


What are the routes?*

This year we are excited to return to 5 total routes offering riders more choices.
Returning in 2017: the 25-mile, 45-mile, and 70-mile routes will travel over Milwaukee’s iconic Hoan Bridge.

5-mile (Youth Route)
12-mile (Family Route)
25-mile (Own the Hoan Route)
45-mile (Touring Route)
70-mile (Challenge Route)
*total distances not yet locked, route distance subject to minor change


How much does it cost?

We are pleased to offer simplified and reduced pricing that rewards those who register early. The Ride for the Arts supports UPAF’s mission of raising much needed funds for our 15 Member Groups as well as the performing arts in Southeastern Wisconsin.

Nov. 15 – Jan. 30 Jan. 31  – Apr. 30 May 1 – June 3 Day of the Ride (June 4)
(25 miles or less)
$45 $50 $65 $75
(70 and 45-mile)
$55 $60 $70 $85
(12 or under)
$35 $35 $35 $45


Join us for the after-party at the Summerfest grounds!

Returning this year: We will host a celebration immediately following the Ride. There will be food, beer and entertainment from some of our member groups. You can also stop by to pick up your official 2017 Ride t-shirt! It will be a great time, more details to come soon.





Johnson-Bank-Logo (1)
All pledges will be matched by our pledge match sponsor Johnson Bank up to $25,000!


Team Information
After Party
Offline Registration Form
Ride FAQ


2016 Photo Gallery



Countdown to the Ride

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