UPAF Events

The 37th Anniversary UPAF Ride for the Arts, sponsored by Miller Lite, will take place Sunday, June 3, 2018.

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The UPAF Ride for the Arts, sponsored by Miller Lite, travels along Lake Michigan with routes ranging from Port Washington to South Milwaukee. The Daniel Hoan Memorial Bridge is featured as well as Lakeshore State Park, the only urban state park in Wisconsin. The 2017 Ride had 4,000 riders and more than 400 volunteers.

Since 1981 more than 290,000 people have participated in our annual fundraising event to raise more than $9.5 million for the performing arts. It’s one of the nation’s largest one-day recreational bike rides, and it’s all about keeping our performing arts scene a dynamic and vital part of our community’s culture.

After the Ride participants enjoy the Finish Line Party near the South Gate of the Summerfest Grounds. The party is free, includes free food and sampling of MillerCoors products. It’s a great way to celebrate a wonderful event and kick off summer fun.

WHEN: Sunday, June 3, 2018

WHO: All types of bicycle riders

WHAT: Five routes 5-, 12-mile Family, 25-, 45-, and 70-mile routes with all routes starting and ending at the Summerfest Grounds

WHY: To support the performing arts in Southeastern Wisconsin

For more information on the UPAF Ride for the Arts, click here!

Miller Lite Updated 2014



UPAF 50th Anniversary Campaign Finale
Wednesday, June 14,
5 – 7:30 p.m.
Potawatomi Hotel & Casino
1721 W. Canal St.
Milwaukee, WI 53233

Happy Hour at the Milwaukee County Historical Society
Enjoy the exhibit of Melodies & Memories -200 Years Of Milwaukee Music
Free admission – Cash bar
Thursday, April 27,
5:00 – 8:00 p.m.
910 N. Old World Third Street,
Milwaukee, WI 53203

Rockwell Dinner
2017 UPAF Fundraising Dinner
$10 Adult admission
$5 Children (6-12yrs) admission
Age 5 & under-free
Saturday, April 8,
2:00 – 7:00 p.m.
122 W. Greenfield Ave,
Milwaukee, WI 53204

Rockwell ROKout Karaoke
2017 UPAF Fundraiser
Monday, March 27,
5:00 – 8:00 p.m.
Hamburger Mary’s
730-734 S 5th St,
Milwaukee, WI 53204

2017 UPAF Special Performance for the 50th Anniversary Campaign
Tuesday, March 14,
12:00 – 12:30 p.m.
U.S.Bank Center,
Galleria Level
777 E Wisconsin Ave
Milwaukee, WI 53202

2017 UPAF Westside Campaign Launch
Tuesday, March 7, 7:30 a.m.
1200 S Moorland Rd.
Brookfield, WI 53005

2017 UPAF Campaign Launch

Monday, March 6, 5:30 p.m.
Quadracci Powerhouse Theater
108 E Wells St.
Milwaukee, WI 53202

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