UPAF to Kick Off 2024 Community Campaign with the UPAF Rally for the Arts at 3rd Street Market Hall

UPAF | March 5, 2024

MILWAUKEE – The United Performing Arts Fund (UPAF) will host the UPAF Rally for the Arts Dance Party on Wednesday, March 13. This will serve as the kickoff to the 2024 Community Campaign.

From 11 a.m. to 7 p.m., UPAF Members and Affiliates will be providing dance performances and workshops in Milwaukee’s 3rd Street Market Hall. Attendees will have the opportunity to experience the richness of Milwaukee's arts scene firsthand, with captivating dance performances from some of the city's most talented artists and performers.

Performances include:

·       11:15 a.m. - 12:15 p.m.: Salsabrositas

·       12:25 - 1:25 p.m.: Studio K Flamenco

·       12:35 - 1:05 p.m.: Milwaukee Ballet

·       3:25 - 5:30 p.m.: Danceworks

·       5:40 - 6:40 p.m.: Bembé Drum & Dance

The event will be emceed by Michelle LoRicco, Associate Artistic Director at First Stage and local actor and director Denzel Taylor.

“We are pleased to kick off our 2024 Community Campaign with such a public showcase of the exceptional talent that you are supporting with a gift to UPAF,” said UPAF Board Chair Scott Beightol. “This event not only highlights the importance of the arts in our city, but also serves as a rallying cry for continued support of the performing arts. Throughout our Community Campaign in the coming months, we look forward to being present in countless Milwaukee businesses and emphasizing the great impact that the performing arts have on our community.”

UPAF encourages all to be a part of a bright future for the performing arts in Southeastern Wisconsin through involvement in the 2024 Community Campaign by hosting or participating in a Workplace Giving Campaign or donating at upaf.org/donate.  

The 2024 UPAF Community Campaign runs from March 13 through June 30.

UPAF is incredibly grateful to our Rally for the Arts sponsors including Foley & Lardner, Korb & Associates, PwC, Tri City National Bank, U.S. Bank and Zilber Ltd. All sponsorship dollars for this event will be supporting arts education through UPAF Bright Minds, presented by We Energies Foundation.

About UPAF

The United Performing Arts Fund (UPAF) has been setting the stage since 1967 by providing critical investment in our region’s vibrant performing arts scene. UPAF’s mission is to secure community resources, promote the performing arts as a regional asset and improve the quality of life through responsible investment in and financial support of the performing arts in Southeastern Wisconsin. UPAF proudly bears Charity Navigator’s highest distinction for nonprofits – a four-star rating – and is the No. 1 united performing arts fund in the country in terms of dollars raised.

With generous community support, UPAF funds over 50 diverse local performing arts organizations that provide our community with the best of music, dance, song and theater. In addition to entertainment excellence, these organizations provide transformative educational programs for local children, ensure that individuals from marginalized neighborhoods have opportunities to participate in the arts and expand arts access for people with disabilities.