The United Performing Arts Fund Announces 2021 Ride for the Arts Series, sponsored by Miller Lite

UPAF | January 12, 2021

MILWAUKEE, Jan. 12, 2021 – The United Performing Arts Fund (UPAF) announced today that the annual UPAF Ride for the Arts has been reimagined to ensure a safe, socially distanced environment for all participants. The UPAF Ride for the Arts Series is a new innovative concept that provides a fun, purpose-driven event for cyclists of all ages and abilities.  This three-weekend Series, with events on June 6, 13 and 27, will allow participants to register, ride and fundraise with confidence in an event that has been approved by the Milwaukee Health Department. Participants can choose their path and ride at their own pace to or from one or all three “Ride Series Reward Stations”.  

“After working closely with UPAF to ensure a safe event, The Milwaukee Health Department gives our support for the Ride for the Arts,” said Lauren Woboril of the City of Milwaukee Health Department. “We thank organizers of this event for working closely with us and for continuing to be in compliance with our current orders.”

The Series will take place on Sunday, June 6 at Veterans Park in Milwaukee; Sunday, June 13 at the Sharon Lynne Wilson Center for the Arts in Brookfield and Sunday, June 27 at Coal Dock Park in Port Washington. Participants can park and ride from each Series location or choose their own route and bike to the Ride Series location, each being on local bike paths. Upon arrival at the destination, participants’ bike bibs will gain them entry to travel through the “Ride Series Reward Station” where they will enjoy performances from UPAF performing arts Member Groups, receive their reward of a drawstring backpack filled with premium swag and take a selfie with the 15-foot inflatable bike for a chance to win prizes.  Wheel & Sprocket, the official bike shop sponsor, will be on site at each location to provide bike services for participants. To view the “Ride Series Reward Station” experience, CLICK HERE.

UPAF is also pleased to announce that Miller Lite will serve as the presenting sponsor for the 31st consecutive year. “The UPAF Ride for the Arts is an outdoor event that people in our community look forward to every year, and one that is positively Milwaukee,” said Tami Garrison, community affairs director for Molson Coors. “Molson Coors is proud to partner on this safe, reimagined event, ensuring participants can still enjoy a beautiful day while also providing critical support to our local performing arts organizations.”

Registration for the UPAF Ride for the Arts Series is open now at Participants can register for a single series event for $45 or $65 for the three-day series to receive a Repeat Performer bike bib with extra rewards. Registration fees include bike bib and UPAF 2021 Ride for the Arts t-shirt mailed to each home.  Participants are also encouraged to further support UPAF’s Member Groups through additional fundraising efforts.

UPAF is incredibly grateful to all Ride sponsors who make this event possible year after year. Thank you to our sponsors who have already committed to Ride with us in 2021 including Miller Lite, Johnson Financial Group, Husch Blackwell, West Bend Mutual, KS Energy Services, Wheel & Sprocket, Children’s Wisconsin and WISN 12.


 About UPAF

The United Performing Arts Fund (UPAF) has been setting the stage since 1967 by providing critical investment in our region’s vibrant performing arts scene. UPAF’s mission is to secure community resources, promote the performing arts as a regional asset and improve the quality of life through responsible investment in and financial support of the performing arts in Southeastern Wisconsin. In 2020 UPAF raised nearly $11.7 million to support the area’s performing arts environment. UPAF proudly bears Charity Navigator’s highest distinction for nonprofits – a four-star rating – and is the No. 1 united arts fund in the country in terms of dollars raised.

UPAF works in partnership with its 14 Member Groups to ensure more than one million people are inspired each year through performances, educational outreach, special events and community partnerships. 

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