UPAF Events

The 38th Anniversary UPAF Ride for the Arts, sponsored by Miller Lite, will take place Sunday, June 2, 2019.

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The UPAF Ride for the Arts, sponsored by Miller Lite, travels along Lake Michigan with routes ranging from Port Washington to South Milwaukee. The Daniel Hoan Memorial Bridge is featured as well as Lakeshore State Park, the only urban state park in Wisconsin. The 2017 Ride had 4,000 riders and more than 400 volunteers.

Since 1981 more than 290,000 people have participated in our annual fundraising event to raise more than $9.5 million for the performing arts. It’s one of the nation’s largest one-day recreational bike rides, and it’s all about keeping our performing arts scene a dynamic and vital part of our community’s culture.

After the Ride participants enjoy the Finish Line Party near the South Gate of the Summerfest Grounds. The party is free, includes free food and sampling of MillerCoors products. It’s a great way to celebrate a wonderful event and kick off summer fun.

WHEN: Sunday, June 2, 2019

WHO: All types of bicycle riders

WHAT: Five routes 5-, 12-mile Family, 25-, 45-, and 70-mile routes with all routes starting and ending at the Summerfest Grounds

WHY: To support the performing arts in Southeastern Wisconsin

For more information on the UPAF Ride for the Arts, click here!

Miller Lite Updated 2014



MKE Arts Live! Podcast: Stories From the Stage

Join us as we explore NOT ghost stories, but the secret history of the performing arts in Milwaukee, how the theatres came to be, performances that almost didn’t happen, surprise moments and others.

Monday, June 11,
6:00 – 6:30 p.m.
88Nine Radio Studio
220 E Pittsburgh Ave Milwaukee, WI 53204

2018 UPAF Campaign Finale

Wednesday, June 13,
5:30 p.m.
Potawatomi Hotel & Casino Northern Lights Theater
1721 W Canal St, Milwaukee, WI 53233

Register Here!

2018 UPAF “Dancing on the Green” Golf Outing, presented by Associated Bank

Monday, August 20,
University Club of Milwaukee Country Club
7401 n. 43rd St, Milwaukee, WI 53209

Register Here!


2018 UPAF Campaign Launch

Monday, March 5,
5:30 p.m.
Milwaukee Repertory  Theater
108 E Wells St.
Milwaukee, WI 53202

2018 UPAF Westside Campaign Launch

Tuesday, March 6,
7:30 a.m.
Carroll University – Shattuck Music Center
100 N East Ave
Waukesha, WI 53186

Shake Shack Donation Day

With flyer, 25% of your total meal purchase will be donated to UPAF!

Monday, March 19,
11:00 a.m. – 10:00 p.m.
220 E Buffalo St Suite 110,
Milwaukee, WI 53202

MKE Arts Live! Podcast: Women of Impact

Join us as we celebrate the positive impact women have had, not only on the stage and behind the curtain but also in local businesses throughout Milwaukee at this FREE podcast taping.

Monday, April 9,
6:00 – 6:30 p.m.
88Nine Radio Studio
220 E Pittsburgh Ave Milwaukee, WI 53204

Rockwell Dinner
2018 UPAF Fundraising Dinner
Saturday, April 21,
2:00 – 7:00 p.m.
122 W. Greenfield Ave,
Milwaukee, WI 53204

$10 Adult admission
$5 Children (6-12yrs) admission
Age 5 & under-free

Rockwell Automation BLUtending

All tips and 10% of bar proceeds will support the 2018 UPAF Campaign.

Tuesday, April 24,
5:30 – 7:30 p.m.
BLU, 23rd floor of the Pfister Hotel
424 E. Wisconsin Ave, Milwaukee, WI

MKE Arts Live! Podcast: The Future Is Now

This FREE podcast will feature stories about the incredible talents of Milwaukee’s youth both in the performing arts and beyond.

Monday, May 7,
6:00 – 6:30 p.m.
Milwaukee Youth Arts Center
325 Walnut St Milwaukee, WI 53212

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