UPAF Events

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The UPAF Ride for the Arts, sponsored by Miller Lite, travels along Lake Michigan with routes ranging from Port Washington to South Milwaukee. The Daniel Hoan Memorial Bridge is featured as well as Lakeshore State Park, the only urban state park in Wisconsin. The 2017 Ride had 3,690 riders and more than 250 volunteers.

Since 1981 more than 293,000 people have participated in our annual fundraising event to raise more than $10.2 million for the performing arts. It’s one of the nation’s largest one-day recreational bike rides, and it’s all about keeping our performing arts scene a dynamic and vital part of our community’s culture.

After the Ride participants enjoy the Finish Line Party near the South Gate of the Summerfest Grounds. The party is free, includes free food and sampling of MillerCoors products. It’s a great way to celebrate a wonderful event and kick off summer fun.

WHEN: Sunday, June 2, 2019

WHO: All types of bicycle riders

WHAT: Five routes 5-, 12-mile Family, 25-, 45-, and 70-mile routes with all routes starting and ending at the Summerfest Grounds

WHY: To support the performing arts in Southeastern Wisconsin

For more information on the UPAF Ride for the Arts, click here!

Miller Lite Updated 2014



UPAF Annual Meeting

Tuesday, December 18
Meeting: 5:30 p.m. 
Reception: 6:15 p.m. 
325 W Walnut St
Milwaukee, WI 53212

Complimentary beverages and treats. Performances by UPAF Member Groups. Recognition and awards.

Register here.



Podcast: Milwaukee Firsts

The theme is “Milwaukee Firsts”. We’ll showcase the world-premieres and other “firsts” that have happened right here in Milwaukee. Guests will include Jim DeVita/C. Michael Wright (MCT), Linetta Davis (Rebirth Ink), Bethany Thomas (The Rep), Sara Meaney (Film Festival). Performances from First Stage and Florentine.

Monday, September 24
6:00 – 6:30 p.m.
88Nine Radio Studio
220 E Pittsburgh Ave
Milwaukee, WI 53204



Doors Open Milwaukee

Performances from MYSO, Florentine, Danceworks, MSO and First Stage plus an info table. This should be a well-attended location as NM is opening the top of the tower for tours! Epic Creative will be filming video.

Sunday, September 23
12:00 noon – 2:30 p.m.
NM Lobby Tower
805 E Mason St.
Milwaukee, WI 53202



Podcast: Revitalizing Milwaukee

The theme is “Revitalizing Milwaukee”. From Bucks basketball to the street car to the Milwaukee Ballet, we’ll discuss all the great things happening to make our city even more special. Guests will include Justin Mortara (Ballet), Jeff Bentoff (The Hop), Raj Saha (Bucks) and Tia Richardson (MKE Artist of the Year). Performances from Danceworks and MSO.

Monday, September 17
6:00 – 6:30 p.m.
88Nine Radio Studio
220 E Pittsburgh Ave
Milwaukee, WI 53204



Podcast and Afterparty: Raising the Curtain on the Performing Arts

The theme is “Raising the Curtain on the Performing Arts Season”. We’ll unveil the Shepherd Express Fall Arts Guide and see what the 2018-19 performing arts season has to offer. Guests will include May Adrales (The Rep), Linda Edelstein (MYSO), John Schneider (Shepherd Express) and Christine Flasche (SW Suburban Symphony Orchestra). Performances from The Rep and Skylight.

Complimentary apps from Saz’s and cash bar (beer and wine).

Monday, September 10
6:00 – 7:30 p.m.
88Nine Radio Studio
220 E Pittsburgh Ave
Milwaukee, WI 53204

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