MILWAUKEE (Nov. 2, 2015) – The United Performing Arts Fund (UPAF), the largest united fund in the country supporting the Milwaukee-area performing arts, has hired Katie Joachim as its new public relations and social media coordinator.
“We are thrilled to have Katie join the UPAF team,” said Deanna Tillisch, UPAF president & CEO. “Katie’s background and enthusiasm for the arts will help strengthen our messages and bring more awareness about the quality and importance the performing arts plays in our region.”
In her new position, Joachim is responsible for creating and implementing a social media strategy to better connect UPAF with the Greater Milwaukee area and work to secure earned media in support of the organization’s mission. Prior to UPAF, Joachim worked in documentary film production for three and a half years as a production assistant, head of social media, chief researcher and a proposal writer at The Duncan Group, a production company in Milwaukee. Joachim, a Whitefish Bay native, holds a Bachelor of Arts in History from Trinity College of Connecticut.
In addition, to Joachim’s hiring, UPAF announces the promotion of Isabelle Koenig to Donor & Community Relations Specialist and Melissa Feldmeyer to Development Specialist.
The United Performing Arts Fund’s mission is to secure community resources, promote the performing arts as a regional asset and improve the quality of life through responsible investment in and financial support of the performing arts in Southeastern Wisconsin. Our vision is to shape a diverse, vibrant and sustainable cultural life for all. In 2015 UPAF’s Annual Campaign raised more than $12 million dollars to support the area’s vibrant performing arts environment. UPAF proudly bears Charity Navigator’s highest distinction for nonprofits – a four-star rating. As an umbrella organization, UPAF supports a breadth of performing arts groups that collectively offer something for everyone through its 15 Member Groups and numerous Affiliates. More than one million people are touched each year through performances, educational outreach, special events and community partnerships
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