Henry Winkler Makes an Encore Appearance on Behalf of UPAF

Two 30-second TV spots from 1979 supporting Milwaukee’s performing arts unearthed


MILWAUKEE, Feb. 15, 2016 – Two United Performing Arts (UPAF) TV commercials from 1979 featuring Henry Winkler have been unearthed. The two retro spots have been updated, one using a “pop-up” visual technique, and one featuring new footage from Winkler. The two 30-second commercials have been updated and edited by Milwaukee’s Mindpool Productions.


The commercials can be found on UPAF’s You Tube page at https://youtu.be/qAKlT954meQ  and https://youtu.be/nBurDtO7Mdk .


When Winker says Milwaukee is his “adopted” home town, he means it. The actor who played the iconic Fonzie in the long-running TV series “Happy Days,” set in Milwaukee, has made it a point to give back to the city since his days playing the leather-jacketed tough guy with the heart-of-gold (1974-84).


Thirty seven years after taping the first commercial on behalf of UPAF, Winker updated the ad by cutting some new footage saying, “UPAF is as important today as it was in 1979.”


“Just in time for UPAF’s 2016 15-week Workplace Giving Campaign, which launches Mar. 1, Henry has given the community another gift by extolling the value of the performing arts and the importance of supporting UPAF,” said Deanna Tillisch, UPAF’s president & CEO.


Winkler is just one of several other prominent artists with Milwaukee ties that will be playing a role in this year’s UPAF campaign.


For more information:

David Fantle

United Performing Arts Fund

414-239-6296 (O)

or Katie Joachim

414-239-6274 (O)

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