2018 Campaign

UPAF Campaign Video

The United Performing Arts Fund is proud to announce our 2018 UPAF Campaign to support our world-class performing arts scene and making Greater Milwaukee a wonderful place to live, work and play.

UPAF’s 2018 Campaign Co-Chairs are:

  • Jim Borris, President and CEO, Zilber Ltd.
  • Susan H. Martin, Executive Vice President, WEC Energy Group
  • Dave Vetta, Chair, Milwaukee Region Advisory Board, First Business Bank

The Campaign Launch event will be held Monday, March 5 at Milwaukee Repertory Theater and will feature a Q&A session with Michael Tucker and Jill Eikenberry, the husband and wife co-starts of the iconic TV show, “L.A. Law.” Tucker spent three seasons as an actor with The Rep.

The UPAF Ride for the Arts, sponsored again generously by Miller Lite, will be held on Sunday, June 3 with the start and finish at the south gate of the Summerfest grounds. This is a great family-friendly outing where riders collect pledges to make an every greater impact on our area’s cultural assets. Some exciting changes have been made to the event including youth pricing to make sure the Ride is more affordable for families and the 5-mile family route! Click here for more information and to register today.

The Campaign Finale will take place on Wednesday, June 13

The 2018 UPAF Campaign Launch and Finale are generously sponsored by:




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