2018 Campaign

UPAF 50th Anniversary Campaign Video

The United Performing Arts Fund is proud to announce our 2018 UPAF Campaign to support our world-class performing arts scene and making Greater Milwaukee a wonderful place to live, work and play.

UPAF’s 2018 Campaign Co-Chairs are:

  • Jim Borris, President and CEO, Zilber Ltd.
  • Susan H. Martin, Executive Vice President, WEC Energy Group
  • Dave Vetta, Chair, Milwaukee Region Advisory Board, First Business Bank

The Campaign will launch on Monday, March 5 with special performances from our UPAF Member Groups and special guests.

The UPAF Ride for the Arts, sponsored again generously by Miller Lite, will be held on Sunday, June 3 with the start and finish at the south gate of the Summerfest grounds. This is a great family-friendly outing where riders collect pledges to make an every greater impact on our area’s cultural assets. Some exciting changes have been made to the event including youth pricing to make sure the Ride is more affordable for families and the 5-mile family route! Click here for more information and to register today.

The Campaign Finale will take place on Wednesday, June 13.


The 2018 UPAF Campaign Launch and Finale are generously sponsored by:




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