2017 Campaign

UPAF 50th Anniversary Campaign Video

This year marks the 50th Anniversary Campaign for UPAF, celebrating a half-century of supporting our world-class performing arts scene and making Greater Milwaukee a wonderful place to live, work and play.  The UPAF 50th Anniversary Campaign is generously sponsored by Herb Kohl Philanthropies.

This year’s Campaign Co-Chairs are:

  • Betsy Brenner, Community Volunteer
  • Linda Gorens-Levey, Partner, General Capital Group
  • Alex Kramer, Market Leader, The Private Client Reserve U.S. Bank

The Campaign will launch on Monday, March 6 with special performances from five of our UPAF Member Groups covering music, dance and performance that spans the decades since UPAF’s incentive in 1967.

The UPAF Ride for the Arts, sponsored again generously by Miller Lite, will be held on Sunday, June 4 with the start and finish at the south gate of the Summerfest grounds. This is a great family-friendly outing where riders collect pledges to make an every greater impact on our area’s cultural assets. Some exciting changes have been made to the event including youth pricing to make sure the Ride is more affordable for families and the 5-mile family route! Click here for more information and to register today.

The Campaign Finale will take place on Wednesday, June 14.


The 2017 UPAF Campaign Launch and Finale are generously sponsored by:




Sign Up for Arts Beat

Get involved with local arts news. Sign up for our FREE e-newsletter and you'll always have local performing arts information at your fingertips.