“Before hitting the stage Tuesday night for a sold-out performance with the Milwaukee Symphony Orchestra, legendary violinist Itzhak Perlman took a starring role in taping a video to promote Milwaukee-area arts organizations.
The promotional video joins other celebrity ads starring band leader Doc Severinsen and comedian Don Rickles in a series that will be used to promote the arts during the 50th anniversary next year of the United Performing Arts Fund (UPAF).
The video was taped after rehearsal earlier in the day, UPAF chief marketing officer David Fantle said. That night, Perlman joined the Milwaukee Symphony and conductor Edo de Waart to perform Bruch’s Violin Concerto No. 1 before a packed house at the Marcus Center for the Performing Arts’ Uihlein Hall.
The video is part of a series of celebrity ads promoting the arts in the Milwaukee area and the role of UPAF in supporting local performing arts organizations. Previous videos have featured “Happy Days” stars Henry Winkler and Donny Most, and former Milwaukee Bucks great Kareem Abdul-Jabbar.”
David Schuyler is Digital Producer overseeing website content and also serves as a reporter covering the arts and nonprofit organizations for the Milwaukee Business Journal.
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