The Milwaukee Business Journal Covers UPAF’s Record Fundraising Achievement

The Milwaukee Business Journal Covers UPAF’s Finale

The United Performing Arts Fund announced that it fell short of its 2016 annual campaign goal, raising a record $12.16 million for the performing arts in the Milwaukee area.

UPAF noted it still raised $150,000 more than last year, even though it did not meet its $12.26 million goal. That means it still posted a record fundraising campaign and can still allocate more funds this year to its 15 member performing arts groups and numerous affiliate organizations.

“Thanks to the generosity of our donors, area companies and foundations, 2016 was another record-setting year for UPAF, achieving another important milestone,” said Deanna Tillisch, UPAF president and CEO. “Our co-chairs, Paul, Paul and Peggy, staff, loaned executives and workplace ambassadors worked tirelessly to ensure the success of this campaign, and we are truly grateful to them for helping us achieve this new record.”

This year’s campaign ran from March 1 through June 14. The 2016 UPAF campaign was led by co-chairs Paul Eberle, chief executive of law firm Whyte Hirschboeck Dudek SC; Paul Purcell, chairman of Robert W. Baird & Co.; and Peggy Williams-Smith, senior vice president of SafeHouse Restaurants, Marcus Hotels and Resorts.

More than 200 companies hosted a Workplace Giving Campaign this year, including 22 new campaigns. Northwestern Mutual was once again UPAF’s largest overall donor, raising the highest amount of funds of any company. A total of $990,000 was raised through Northwestern Mutual employees and retirees. This combined with the company gift totaled more than $1.72 million.

David Schuyler is Digital Producer overseeing website content and also serves as a reporter covering the arts and nonprofit organizations for the Milwaukee Business Journal.

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