Sarah Hauer wrote the article, below.
In the next 15 weeks, the United Performing Arts Fund seeks to raise more than $12.1 million to support its member organizations in the coming year.
UPAF, an umbrella organization that supports local performing arts groups, launched its 50th anniversary campaign Monday night at the Milwaukee Repertory Theater with the goal of setting a new fundraising record. If the organization raises more than $12.1 million, the record set in the 2016 campaign, it would be the fifth year in a row of record fundraising.
In the last 50 years, UPAF has raised more than $300 million.
“The vibrancy of the performing arts in the Greater Milwaukee area has come in large measure through UPAF and the generosity of its donors,” said Alex Kramer, a co-chair of the campaign and market leader for the Private Client Reserve of U.S. Bank. “Milwaukee’s arts scene has served as a source of entertainment and innovative programming that far belies the size of this market and has also served as a platform for important community conversations.”
The other co-chairs are Betsy Brenner, the former publisher of the Milwaukee Journal Sentinel, and Linda Gorens-Levey, a partner with General Capital Group. Results from the 2017 campaign will be shared June 14 at Potawatomi Hotel & Casino.
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