Doc Severinsen returns to Milwaukee to conduct MSO, shoot UPAF promo

The Milwaukee Business Journal covered our meet up with the living legend, Doc Severinsen. Check out the article, below!

Doc Severinsen returns to Milwaukee to conduct MSO, shoot UPAF promo

Doc Severinsen, the principal pops conductor emeritus for theMilwaukee Symphony Orchestra, popped into town a few days ahead of his upcoming MSO pops concerts to shoot a promotional video for the United Performing Arts Fund.

 The video is part of a series of celebrity ads promoting the arts in the Milwaukee area and the role of UPAF in supporting local performing arts organizations. Previous videos have featured “Happy Days” stars Henry Winkler and Donny Most, and former Milwaukee Bucks great Kareem Abdul-Jabbar.

UPAF is the nation’s largest united arts fund raising operating funds for 15 member performing arts groups and numerous affiliate organizations. This year, the organization raised a record $12.16 million for the performing arts in the Milwaukee area.

Severinsen is well-known for his flashy wardrobe and his days as the band leader for “The Tonight Show” duringJohnny Carson’s tenure at the show. He served as principal pops conductor for the Milwaukee Symphony from 1994 until 2007 and has referred to Milwaukee as his second home.

Severinsen’s promotional video will run next year as part of UPAF’s 50th anniversary, UPAF chief marketing officer David Fantle said.

While in town, Severinsen is hoping to catch up with two “Milwaukee treasures” — Milwaukee Brewers radio announcerBob Uecker, who he knows from Uecker’s days as a frequent “Tonight Show” guest of Carson’s, and Kopp’s Frozen Custard.

Severinsen will be back on stage in Milwaukee for “Here’s Doc!” running July 1-3 at the Marcus Center for the Performing Arts in which the band leader pays homage to his Big Band-era roots, the American songbook and more.”

Doc Severinsen Returns to Milwaukee to Conduct the MSO

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